OMISTA CREDIT UNION / BRAND COMMUNICATIONS / DIGITAL EXPERIENCE
A member-first approach to financial services marketing.
The challenge
Make financial services more approachable while communicating the value of a member-owned credit union in New Brunswick.
My role
As Marketing Coordinator, I developed a member-storytelling initiative, supported a young-adult credit card campaign, and created a dedicated booking page for the business banking team.
The approach
Use real experiences to communicate trust, tailor product messaging to a specific audience, and make the path from discovering a service to booking an appointment clearer.
The three examples below show the work in context, with links to the published campaigns and digital experience.
Real Members. Real Stories.
The Real Members. Real Stories. initiative focused on sharing authentic experiences that illustrate the relationships between OMISTA and its members.
One featured story follows a family whose relationship with the credit union began with financial difficulties and grew into a lasting connection across generations. The story highlights the human side of financial services, emphasizing compassion, personalized advice, and long-term relationships.
I came up with this storytelling initiative, which helped communicate OMISTA's member-first values through a real-life experience rather than conventional product messaging.
Young Adult Credit Offer 2026
Reaching younger consumers requires understanding their financial priorities and communicating product benefits in ways that feel relevant and approachable.
The 2026 Young Adult Credit Offer offers a $100 statement credit after eligible young adults aged 18 to 27 activated their card and made their first purchase within 30 days of activation.
I worked on this campaign, which connected a tangible financial incentive with messaging about building credit history and developing responsible money management habits.
The initiative provided experience with audience-specific financial product marketing and communicating promotional offers within a regulated industry.
Digital Customer Experience
I created a dedicated booking page for OMISTA's business banking team, making it easier for business owners to connect with the right financial advisors.
The page provides a straightforward experience, allowing visitors to choose between business account opening and lending services before scheduling an appointment with the appropriate team.
By simplifying the booking process and organizing services into clear categories, I helped make business banking more accessible and intuitive.
My Contribution
Developed and structured the booking page.
Organized services for easier navigation.
Streamlined the path from service discovery to appointment booking.
What This Experience Taught Me
Working in financial services reinforced the importance of communicating with clarity and purpose.
These three projects approached that challenge from different perspectives. Together, these experiences broadened my understanding of marketing beyond awareness and acquisition, particularly the role it plays in building trust, improving communication, and creating better customer experiences.